This is called the 3 Seconds Pull-Up Bar.
It stores away and then folds up for use using a gas spring, and according to the company, has a supposed 500kg (1,100lb) weight capacity.
Pretty genius if you need something to get out of the way when not in use.
A compact home-gym product find: the KingsBox “3 Seconds Pull-Up Bar” folds out with a gas spring and stows away when not in use, with the maker claiming a 500 kg / 1,100 lb capacity. Interesting for small spaces where a permanent wall-mounted bar is awkward.