Builders overvalue Twitter (imo).
X has a high creator-to-consumer ratio. i.e. X is mostly creators talking to creators.
Your average consumer is on Instagram, TikTok, or Facebook.
Kacie Ahmed argues that builders overvalue X because its audience skews heavily toward creators talking to other creators, while ordinary consumers spend more time on Instagram, TikTok, and Facebook. A useful reminder to pick distribution channels by actual customer behavior, not founder peer visibility.