When I started I was broke and didn't have or want funding (still don't)
My only way to get the word out about my websites was tell my story on here and on my blog
But if I told a basic normal story nobody would care
So you need something special
Back then I lucked out kinda
Levelsio on storytelling as distribution: people do not share the bland version, so the founder narrative has to carry tension or novelty. Useful if you care about audience formation.
