Breakfast at a Vegas mastermind last month. 41-year-old guy at my table I'd never met. Doing $2.4M/month on a digestive enzyme for people 40+ with acid reflux. Started 4 years ago.
Asked him what shifted growth from $400K/month to $2.4M/month over 18 months.
He said one
A DTC growth anecdote about scaling a digestive-enzyme product from solid revenue to very large revenue. Worth reading as operator pattern-matching, while treating the numbers as unverified.
